Amerika

He buried Mr. McCain on TV. Nielsen, the audience measurement firm, reports that between June and Election Day, Mr. Obama had a 3-to-2 advantage over Mr. McCain on network TV buys. And Mr. Obama’s edge was likely larger on local cable TV, which Nielsen doesn’t monitor.

A state-by-state analysis confirms the Obama advantage. Mr. Obama outspent Mr. McCain in Indiana nearly 7 to 1, in Virginia by more than 4 to 1, in Ohio by almost 2 to 1 and in North Carolina by nearly 3 to 2. Mr. Obama carried all four states.

Mr. Obama also used his money to outmuscle Mr. McCain on the ground, with more staff, headquarters, mail and a larger get-out-the-vote effort. In mid-September the Obama campaign said its budget for Florida was $39 million. The actual number was probably larger. But in any case, Mr. McCain spent a mere $13.1 million in the state. Mr. Obama won Florida by 2.81 percentage points.

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OpenSecrets.org tells us a record $2.4 billion was spent on this presidential election. And with Mr. Obama’s wide financial advantage, it’s clear that money is playing a bigger role than ever and candidates are not competing on equal footing.

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Rather than showing the success of a new style of post-partisan politics, Mr. Obama’s victory may show the enduring truth of the old Chicago Golden Rule: He who has the gold rules.

WSJ

TV –> viewer –> voting booth.